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Explore the top B2B growth trends for 2024: balancing AI and tech innovation with authentic personalization, employee advocacy, and smarter attribution. Learn actionable strategies to stand out, build trust, and accelerate your sales pipeline.
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Latest Articles
Sales-marketing misalignment costs companies 10-20% of revenue. After a decade in growth roles, I've found the fix: 1) Precise ICP alignment 2) Automated cadences 3) Shared KPIs. Here's the exact framework we used to 3X pipeline velocity.
After spending £300K+ on LinkedIn ads, I cracked the code for 5M impressions/$10 daily. Here’s what works: ICP targeting, bold creatives (yellow outperforms grey 3:1), and lead forms converting at 64%. Steal my 7-step framework.
Department misalignment kills growth. Learn how top leaders sync sales, marketing, and CX using proven frameworks like RACI, tech stacks (HubSpot, Slack), and KPIs that matter. Transform friction into revenue—starting today.
Full-cycle B2B marketing revenue-driving loop: awareness →demand gen → conversion → retention → loyalty. Learn: how to audit your current strategy, align sales & marketing, & implement high-impact steps— using tools like HubSpot, Salesloft, & Leadfeeder.
